Feeling in Sync: Exploring Emotional Contagions Between Live Streamers and Viewers in Tourism Live Streaming
Published online on October 29, 2025
Abstract
Journal of Travel Research, Ahead of Print.
Digital emotional contagion shapes how emotions spread and align among participants in the online community. This phenomenon is especially evident in the real-time interactions of tourism live streaming. However, little is known about how emotional ...
Digital emotional contagion shapes how emotions spread and align among participants in the online community. This phenomenon is especially evident in the real-time interactions of tourism live streaming. However, little is known about how emotional ...