How Content Richness and Sentiment Tendency Affect the Effectiveness of Official Tourism Emergency Response Information on Social Media
Published online on October 07, 2025
Abstract
Journal of Travel Research, Ahead of Print.
The joint impact of message features and framing in tourism emergency communication on social media remains underexplored. This study investigates how content richness and sentiment tendency influence the effectiveness of official tourism emergency ...
The joint impact of message features and framing in tourism emergency communication on social media remains underexplored. This study investigates how content richness and sentiment tendency influence the effectiveness of official tourism emergency ...