Exploring the Dynamic Relationship of Telepresence, Presence, Authenticity, and Revisit Intention in AR Events
Published online on October 07, 2025
Abstract
Journal of Travel Research, Ahead of Print.
Despite the increasing adoption of augmented reality (AR) in tourism, its impact on visitor experiences in dynamic, time-sensitive events with synchronized live-action content remains unclear. The psychological mechanisms driving AR experiences, ...
Despite the increasing adoption of augmented reality (AR) in tourism, its impact on visitor experiences in dynamic, time-sensitive events with synchronized live-action content remains unclear. The psychological mechanisms driving AR experiences, ...