“Let’s Do This Again!”: Gratification of Transformative Experience in Wellness Tourism
Published online on September 18, 2025
Abstract
Journal of Travel Research, Ahead of Print.
Profound self-transformation stands at the centre of wellness tourism. Yet, our understanding of the impact of transformative travel experiences on tourists’ intentions remains scarce. The current study employs the Uses and Gratification Theory to ...
Profound self-transformation stands at the centre of wellness tourism. Yet, our understanding of the impact of transformative travel experiences on tourists’ intentions remains scarce. The current study employs the Uses and Gratification Theory to ...