The Impact of Virtual Reality and Intelligent Virtual Environments on the Tourist Experience: The Moderating Effect of Cognitive Style
Published online on July 08, 2025
Abstract
Journal of Travel Research, Ahead of Print.
Within the Experience Economy framework, this study analyzes how smart technologies impact the tourist experience of a pre-stay virtual tour and how the individual’s cognitive style moderates this relationship. A quasi-experimental design entails a single ...
Within the Experience Economy framework, this study analyzes how smart technologies impact the tourist experience of a pre-stay virtual tour and how the individual’s cognitive style moderates this relationship. A quasi-experimental design entails a single ...