The Impact of Virtual Reality and Intelligent Virtual Environments on the Tourist Experience: The Moderating Effect of Cognitive Style
Published online on July 08, 2025
Abstract
Journal of Travel Research, Volume 65, Issue 6, Page 1784-1809, July 2026.
Within the Experience Economy framework, this study analyzes how smart technologies impact the tourist experience of a pre-stay virtual tour and how the individual’s cognitive style moderates this relationship. A quasi-experimental design entails a single ...
Within the Experience Economy framework, this study analyzes how smart technologies impact the tourist experience of a pre-stay virtual tour and how the individual’s cognitive style moderates this relationship. A quasi-experimental design entails a single ...