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In Search of a Social Optimum in Tourism Flows: The Role of Cultural Heritage in Italian Municipalities

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Journal of Travel Research

Published online on

Abstract

Journal of Travel Research, Volume 65, Issue 6, Page 1671-1686, July 2026.
Tourism represents a contributor to local economic conditions as well as to fund raising for heritage preservation. However, concerns related to excessive flows of tourists have been raised from many parts. In fact, overtourism can lead to social, ...