Can Heuristic Cues Improve Voluntary Carbon Offsetting Message Effectiveness?
Published online on June 21, 2025
Abstract
Journal of Travel Research, Ahead of Print.
Encouraging air travelers’ participation in voluntary carbon offsetting (VCO) remains challenging. Drawing on dual-process and social influence theories, this study investigates whether heuristic cues can optimize message design for online carbon ...
Encouraging air travelers’ participation in voluntary carbon offsetting (VCO) remains challenging. Drawing on dual-process and social influence theories, this study investigates whether heuristic cues can optimize message design for online carbon ...