Social Media Users’ Envy Toward Travel Bloggers: An Investigation of Dual-Mediating Paths and Boundary Conditions
Published online on June 21, 2025
Abstract
Journal of Travel Research, Ahead of Print.
Social media travel blogs have emerged as a pivotal tool in tourism marketing, yet users’ emotions in this context remain underexplored. To fill the research gap in social media-induced envy, this study employs scenario-based experiments and semi-...
Social media travel blogs have emerged as a pivotal tool in tourism marketing, yet users’ emotions in this context remain underexplored. To fill the research gap in social media-induced envy, this study employs scenario-based experiments and semi-...