From Scrolling to Social Capital: How Followers’ Behavioral Engagement Shapes Their Commitment to Travel Vloggers
Published online on April 30, 2026
Abstract
Journal of Travel Research, Ahead of Print.
Despite the growth of travel vloggers, little is known about how they cultivate sustained follower relationships. Grounded in social capital theory, this article examines how followers’ behavioral engagement with travel vloggers’ content contributes to ...
Despite the growth of travel vloggers, little is known about how they cultivate sustained follower relationships. Grounded in social capital theory, this article examines how followers’ behavioral engagement with travel vloggers’ content contributes to ...