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Beyond the Noise: Uncovering the Value of Inconsistent Signals in User-Generated Content for Hotel Performance Forecasting

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Journal of Travel Research

Published online on

Abstract

Journal of Travel Research, Ahead of Print.
Contemporary hospitality forecasting exhibits a dual tendency: methodologies overemphasize predictive accuracy while feature selection overlooks non-consensus information. Grounded in signaling theory, this paper conceptualizes signal inconsistency in ...