Exploring Functional and Psychological Barriers to Generative AI Adoption for Travel: A Cross-Cultural Study
Published online on April 24, 2025
Abstract
Journal of Travel Research, Volume 65, Issue 5, Page 1567-1587, May 2026.
The rapid evolution of generative artificial intelligence (GAI) is expected to transform the tourism industry; however, overcoming tourists’ reluctance to adopt these tools remains a challenge. Grounded in innovation resistance theory, this study examines ...
The rapid evolution of generative artificial intelligence (GAI) is expected to transform the tourism industry; however, overcoming tourists’ reluctance to adopt these tools remains a challenge. Grounded in innovation resistance theory, this study examines ...