Partnering on Social Advocacy: Indigenous Communities and Tourism Enterprises
Published online on June 10, 2025
Abstract
Journal of Travel Research, Volume 65, Issue 5, Page 1307-1320, May 2026.
This study investigates how tourism enterprises in Maasai Mara participate in social initiatives and how local Indigenous communities perceive these efforts. It draws on the corporate social advocacy (CSA) framework, focusing on four justice and equity ...
This study investigates how tourism enterprises in Maasai Mara participate in social initiatives and how local Indigenous communities perceive these efforts. It draws on the corporate social advocacy (CSA) framework, focusing on four justice and equity ...