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Social Media Envy and Its Influence on Tourists’ Variety-seeking Behavior in Destination Choices

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Journal of Travel Research

Published online on

Abstract

Journal of Travel Research, Volume 65, Issue 5, Page 1588-1607, May 2026.
Social media can trigger both benign and malicious envy among tourists. While the existing research primarily emphasizes its negative effects, this study suggests that malicious envy can positively influence variety-seeking behavior in the selection of ...