Do Tourists Prefer Dialectal Service? The Role of Processing Fluency, Distinctiveness, and Cultural Learning Cues
Published online on April 24, 2025
Abstract
Journal of Travel Research, Volume 65, Issue 5, Page 1539-1566, May 2026.
Serving tourists in dialect can be a double-edged sword, as the literature acknowledges it may hamper language processing fluency while offering a sense of distinctiveness for tourists. Building on Two-Factor Theory of Emotion, this research contributes ...
Serving tourists in dialect can be a double-edged sword, as the literature acknowledges it may hamper language processing fluency while offering a sense of distinctiveness for tourists. Building on Two-Factor Theory of Emotion, this research contributes ...