The Power of AI-Generated Content: Evidence From the Peer-to-Peer Accommodation Market
Published online on April 24, 2025
Abstract
Journal of Travel Research, Volume 65, Issue 5, Page 1519-1538, May 2026.
As a technological breakthrough, large language models stand to revolutionize operations in many industries, including the tourism sector. Despite the transformative potential of artificial intelligence (AI)-generated content (AIGC), its role in marketing ...
As a technological breakthrough, large language models stand to revolutionize operations in many industries, including the tourism sector. Despite the transformative potential of artificial intelligence (AI)-generated content (AIGC), its role in marketing ...