Examining the Dual Function of In-Flight Safety Videos in Safety Management and Destination Marketing
Published online on June 18, 2025
Abstract
Journal of Travel Research, Volume 65, Issue 5, Page 1287-1306, May 2026.
This study investigates the dual function of in-flight safety videos as both a safety management tool and destination marketing material. Based on the information processing model and affect transfer model, a mixed-methods design was adopted. The content ...
This study investigates the dual function of in-flight safety videos as both a safety management tool and destination marketing material. Based on the information processing model and affect transfer model, a mixed-methods design was adopted. The content ...