Can Avatars Amplify the Effectiveness of Request-Based and Default-Change Messages Aimed at Triggering Pro-environmental Tourist Behavior?
Published online on June 30, 2025
Abstract
Journal of Travel Research, Volume 65, Issue 5, Page 1360-1381, May 2026.
Avatars are increasingly used in hotels, but their potential to encourage pro-environmental behavior has not been extensively investigated to date. This study examines the interaction between green message approaches and avatar styles. Results from five ...
Avatars are increasingly used in hotels, but their potential to encourage pro-environmental behavior has not been extensively investigated to date. This study examines the interaction between green message approaches and avatar styles. Results from five ...