Immersion in cheers: Experiencescape, customer inspiration, and drink statues in craft beer tourism using PLS-SEM, IPMA, and ANN
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on January 05, 2026
Abstract
Journal of Vacation Marketing, Ahead of Print.
The rise of craft beer tourism (CBT) has become evident, but it has received less attention from the perspective of immersive experience. This study investigates the formation of immersive experiences in CBT by integrating the experiencescape and customer ...
The rise of craft beer tourism (CBT) has become evident, but it has received less attention from the perspective of immersive experience. This study investigates the formation of immersive experiences in CBT by integrating the experiencescape and customer ...