Harmony but not uniformity: A narrative inquiry of in-group value creation in independent travel groups to Lijiang, China
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on December 17, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
This study explores how individual and collective value are dynamically created within independent travel groups (ITGs) in Lijiang, China. Drawing on field research and grounded in Service-Dominant logic, social practice theory, and Pre-Qin Confucian ...
This study explores how individual and collective value are dynamically created within independent travel groups (ITGs) in Lijiang, China. Drawing on field research and grounded in Service-Dominant logic, social practice theory, and Pre-Qin Confucian ...