Snap, share, engage: AI-assisted temporal topic and engagement analysis of visual communication of luxury hotels
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on July 23, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Despite the recognised importance of visual content in luxury hotel branding, there is a significant lack of research on how these hotels strategically use organisation-generated content on social media to consistently communicate brand identity and ...
Despite the recognised importance of visual content in luxury hotel branding, there is a significant lack of research on how these hotels strategically use organisation-generated content on social media to consistently communicate brand identity and ...