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What drives Zen meditation tourism? Evidence from PLS-SEM and fsQCA based on push–pull-constraints framework

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Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries

Published online on

Abstract

Journal of Vacation Marketing, Ahead of Print.
Zen meditation tourism has gradually emerged in temples worldwide. This study examines the linear and nonlinear effects of push–pull motivations and constraints on revisit intentions in Zen meditation tourism, utilizing a combination of partial least ...