Robots vs. human employees’ influence on restaurant brand relationship building: An integration of role theory and stereotype theory
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on February 20, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Despite the popularity of service robot integration in restaurants, it is still unclear whether robots and human employees would influence customer experience, particularly customers’ restaurant brand relationship-building experience, differently. Taking ...
Despite the popularity of service robot integration in restaurants, it is still unclear whether robots and human employees would influence customer experience, particularly customers’ restaurant brand relationship-building experience, differently. Taking ...