Can smart technologies enhance co-creation and destination perceived authenticity? Culture's moderating effect
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on January 28, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
When it comes to tourists’ selection of the next destination to visit, among the current trends are the search for authenticity and the search for experiences, and technology plays a key role in satisfying both of these desires. The aim of this research ...
When it comes to tourists’ selection of the next destination to visit, among the current trends are the search for authenticity and the search for experiences, and technology plays a key role in satisfying both of these desires. The aim of this research ...