How does the metaverse tourism experience form tourists’ happiness: A mixed- methods study
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on January 20, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Based on embodied cognition theory, this study employs a mixed-method approach of grounded theory and fsQCA and analyzes the influencing factors and configurational paths for tourists’ happiness in metaverse tourism. The results indicate that in metaverse ...
Based on embodied cognition theory, this study employs a mixed-method approach of grounded theory and fsQCA and analyzes the influencing factors and configurational paths for tourists’ happiness in metaverse tourism. The results indicate that in metaverse ...