From crisis to recovery: The dynamic transformation of Wuhan's destination image and the power of affective memories
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on January 09, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
This research investigates the transformation of Wuhan's destination image during and after the coronavirus disease 2019 pandemic, employing a mixed-method approach to underscore the critical role of affective memories. Study 1 involved using cross-...
This research investigates the transformation of Wuhan's destination image during and after the coronavirus disease 2019 pandemic, employing a mixed-method approach to underscore the critical role of affective memories. Study 1 involved using cross-...