Journey beyond reality: The influence of Metaverse experiences and historical storytelling
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on April 08, 2026
Abstract
Journal of Vacation Marketing, Ahead of Print.
This research examines how Metaverse experience, historical storytelling, and tourist happiness within the Hoi An Metaverse influence virtual tourists’ intentions to escape to the Metaverse and visit Hoi An's cultural heritage sites. Using Stimulus–...
This research examines how Metaverse experience, historical storytelling, and tourist happiness within the Hoi An Metaverse influence virtual tourists’ intentions to escape to the Metaverse and visit Hoi An's cultural heritage sites. Using Stimulus–...