Virtual tourism destination ambassadors enhancing social media engagement: Technology mindfulness perspectives
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on December 03, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Virtual influencers (VIs) have rapidly emerged as a compelling force in social media marketing. In the tourism context, this paper highlights the importance of virtual tourism destination ambassadors (VTDAs), which are different from VIs in control, core ...
Virtual influencers (VIs) have rapidly emerged as a compelling force in social media marketing. In the tourism context, this paper highlights the importance of virtual tourism destination ambassadors (VTDAs), which are different from VIs in control, core ...