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Can attractiveness and credibility characteristics of foodie travel influencers predict tourist followers’ attitude and behavior? A social influence perspective

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Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries

Published online on

Abstract

Journal of Vacation Marketing, Ahead of Print.
While social media influencers have gained growing attention, little research has explored the specific characteristics of foodie travel influencers and their potential impact on tourist followers. Drawing on social influence theory, this research ...