Power distance belief decreases risky recreation consumption via sensation seeking
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on October 06, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Risky recreation consumption (e.g., bungee jumping) has grown rapidly across the globe with Europe representing the largest market, compared to the Asia-Pacific area. However, seldom does research examine risky recreation consumption from a cultural ...
Risky recreation consumption (e.g., bungee jumping) has grown rapidly across the globe with Europe representing the largest market, compared to the Asia-Pacific area. However, seldom does research examine risky recreation consumption from a cultural ...