Emotions engines and emoji magic: Unlocking discrete emotional drivers and emoji moderation in destination public opinion through text mining
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on September 26, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Rapid dissemination of information on social media challenges effective destination image management. Through text mining, this study explores how public emotions triggered by the tourism crisis event on social media affect users’ engagement behavior. It ...
Rapid dissemination of information on social media challenges effective destination image management. Through text mining, this study explores how public emotions triggered by the tourism crisis event on social media affect users’ engagement behavior. It ...