LGBTQ+ TikTok influencers: Shaping travel engagement and destination appeal
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on September 25, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
In the fast-paced world of TikTok, travel influencers craft immersive experiences that captivate followers and inspire travel intentions. This study explores how an influencer's persona—through interaction, attractiveness, and telepresence—forms emotional ...
In the fast-paced world of TikTok, travel influencers craft immersive experiences that captivate followers and inspire travel intentions. This study explores how an influencer's persona—through interaction, attractiveness, and telepresence—forms emotional ...