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Uncovering the influences of user-generated photos and user profiles on customers’ online hotel review perceptions and booking intentions

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Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries

Published online on

Abstract

Journal of Vacation Marketing, Ahead of Print.
This research was designed to explore the effects of user-generated photos (UGPs) and user profiles on hotel customers’ perceptions regarding online review quality, credibility, value, and their subsequent booking intention. A 3 (Online reviews with UGPs ...