A cross-cultural study of adventure tourism
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on June 12, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Adventure tourism is considered a cornerstone of the tourism industry by United Nations Tourism and has experienced rapid growth before the COVID-19 pandemic. This growth was facilitated by ever more diversified consumer demand for adventure tourism, with ...
Adventure tourism is considered a cornerstone of the tourism industry by United Nations Tourism and has experienced rapid growth before the COVID-19 pandemic. This growth was facilitated by ever more diversified consumer demand for adventure tourism, with ...