The influence of perceived coolness of souvenirs on millennials’ travel intention: The moderating role of destination awareness
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on June 25, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Travel souvenirs, as vital vessels of cultural memory and emotional significance, are increasingly emerging as important factors in stimulating travel motivation. This study investigates the impact of perceived coolness of travel souvenirs on the travel ...
Travel souvenirs, as vital vessels of cultural memory and emotional significance, are increasingly emerging as important factors in stimulating travel motivation. This study investigates the impact of perceived coolness of travel souvenirs on the travel ...