Engaging self-connected visitors: prior knowledge, two-way communication, and braggart WOM
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on May 28, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
This study examines how prior knowledge and two-way communication influence visitor engagement, self-connection, and braggart Word-of-Mouth at Scotland's Burrell Collection. Analyzing data from 780 visitors, it highlights the roles of marketer-to-visitor ...
This study examines how prior knowledge and two-way communication influence visitor engagement, self-connection, and braggart Word-of-Mouth at Scotland's Burrell Collection. Analyzing data from 780 visitors, it highlights the roles of marketer-to-visitor ...