Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on April 28, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
This study investigates whether the relationships among dimensions of wine destination brand equity differ between New- and Old-World wine countries, and how wine involvement moderates these relationships. A cross-country, cross-cultural analysis compared ...
This study investigates whether the relationships among dimensions of wine destination brand equity differ between New- and Old-World wine countries, and how wine involvement moderates these relationships. A cross-country, cross-cultural analysis compared ...