The interplay of message framing and incentive framing on hotel guests’ amount of personal information disclosure
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on April 15, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
This study aims to examine how message framing (mutual-benefitting vs self-benefitting message) and incentive framing (conditionally provided vs unconditionally provided incentive) interactively influence hotel guests’ perceived risk and their amount of ...
This study aims to examine how message framing (mutual-benefitting vs self-benefitting message) and incentive framing (conditionally provided vs unconditionally provided incentive) interactively influence hotel guests’ perceived risk and their amount of ...