Self-congruity theory and residents’ attitudes toward tourism
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on April 15, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
This research investigates the intersection of self-congruency theory and resident attitudes toward tourism in their community. Considerable research has applied self-congruity theory in tourism, and resident attitudes toward tourism have been a well-...
This research investigates the intersection of self-congruency theory and resident attitudes toward tourism in their community. Considerable research has applied self-congruity theory in tourism, and resident attitudes toward tourism have been a well-...