Exploring the experience attributes of intangible cultural heritage through big data analytics
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on March 17, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Intangible cultural heritage, such as flamenco, renders destination marketing distinctive and enhances individuals’ psychological and physical attachment to the destination. Consequently, understanding the experiential attributes of intangible cultural ...
Intangible cultural heritage, such as flamenco, renders destination marketing distinctive and enhances individuals’ psychological and physical attachment to the destination. Consequently, understanding the experiential attributes of intangible cultural ...