Friend or assistant? Matching effects between virtual influencer role types and well-being patterns based on construal level theory
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on November 21, 2024
Abstract
Journal of Vacation Marketing, Volume 32, Issue 2, Page 544-559, April 2026.
How to appropriately use virtual influencer (VI) roles to share travel experiences is crucial for tourism destination marketing. This study examines the matching effects of VI roles and well-being patterns on potential tourists’ travel intention, and the ...
How to appropriately use virtual influencer (VI) roles to share travel experiences is crucial for tourism destination marketing. This study examines the matching effects of VI roles and well-being patterns on potential tourists’ travel intention, and the ...