Social media influencers as catalysts for transforming risk perception, crafting destination image, and elevating culinary tourism in Iran
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on January 10, 2025
Abstract
Journal of Vacation Marketing, Volume 32, Issue 2, Page 725-741, April 2026.
The impact of Social Media Influencers (SMIs) on tourists’ behaviors and perceptions is growing. This study examines a food tourism marketing campaign by analyzing 52,700 online comments on YouTube and Instagram in response to videos by two SMIs about ...
The impact of Social Media Influencers (SMIs) on tourists’ behaviors and perceptions is growing. This study examines a food tourism marketing campaign by analyzing 52,700 online comments on YouTube and Instagram in response to videos by two SMIs about ...