Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on November 04, 2024
Abstract
Journal of Vacation Marketing, Volume 32, Issue 2, Page 408-425, April 2026.
The COVID-19 pandemic has reshaped the establishment of long-term brand equity through social media marketing (SMM) due to the imperative of swiftly adapting to dynamic digital landscapes and heightened competition. This study investigates the impact of ...
The COVID-19 pandemic has reshaped the establishment of long-term brand equity through social media marketing (SMM) due to the imperative of swiftly adapting to dynamic digital landscapes and heightened competition. This study investigates the impact of ...