Data vulnerability and privacy risk among hotel guests who share personal data
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on September 09, 2024
Abstract
Journal of Vacation Marketing, Volume 32, Issue 2, Page 390-407, April 2026.
This research explores the guests’ perception toward data vulnerability and its impact on the privacy risk, privacy concern, and the perceived benefits of sharing personal data with hotels, which is in response to rising concerns about the personal data ...
This research explores the guests’ perception toward data vulnerability and its impact on the privacy risk, privacy concern, and the perceived benefits of sharing personal data with hotels, which is in response to rising concerns about the personal data ...