The Manta mystique: Destination image and its effect on tourist citizenship behavior and willingness to sacrifice
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on August 26, 2024
Abstract
Journal of Vacation Marketing, Volume 32, Issue 2, Page 355-374, April 2026.
The COVID-19 pandemic has forced tourism managers to reevaluate their strategies for attracting visitors and aiding in the recovery of destinations. This new approach emphasizes increased tourist engagement with the destination and stresses the importance ...
The COVID-19 pandemic has forced tourism managers to reevaluate their strategies for attracting visitors and aiding in the recovery of destinations. This new approach emphasizes increased tourist engagement with the destination and stresses the importance ...