Exploring the influence of cultural values on green purchasing and its consequence
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on August 14, 2024
Abstract
Journal of Vacation Marketing, Volume 32, Issue 2, Page 318-335, April 2026.
The principal aim of this research is to elucidate the causal dynamics among cultural values (namely collectivism, long-term orientation, and power distance), ethical attitudes (with a focus on teleological evaluation), and the propensity of consumers to ...
The principal aim of this research is to elucidate the causal dynamics among cultural values (namely collectivism, long-term orientation, and power distance), ethical attitudes (with a focus on teleological evaluation), and the propensity of consumers to ...