Impact of peer-to-peer online experience on cultural tourism marketing
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on September 19, 2024
Abstract
Journal of Vacation Marketing, Volume 32, Issue 2, Page 502-521, April 2026.
Peer-to-peer (P2P) online experience offers low-cost immersive cultural experiences, but enterprises fear that it will negatively affect local tourism marketing. This study proposes a sequential mediation model to explore how P2P online experience ...
Peer-to-peer (P2P) online experience offers low-cost immersive cultural experiences, but enterprises fear that it will negatively affect local tourism marketing. This study proposes a sequential mediation model to explore how P2P online experience ...