Agents of Change or Counterarguing? Investigating the Source Credibility of Celebrity Versus Traditional Experts on Health and Political Behaviors
Journalism & Mass Communication Quarterly
Published online on November 27, 2024
Abstract
Journalism & Mass Communication Quarterly, Ahead of Print.
Two online experimental studies (nstudy1= 318,nstudy2= 462) were conducted to examine whether social media informant type (celebrity influencer vs. expert) and presentation type (numeric vs. generic information) influenced behavioral intentions. ...
Two online experimental studies (nstudy1= 318,nstudy2= 462) were conducted to examine whether social media informant type (celebrity influencer vs. expert) and presentation type (numeric vs. generic information) influenced behavioral intentions. ...