Web-Series Ads as a New Marketing Media: Toward a Commercial-Independent Digital Integration Model
Journalism & Mass Communication Quarterly
Published online on November 11, 2024
Abstract
Journalism & Mass Communication Quarterly, Ahead of Print.
This study presents a new type of advertisement—web-series ads. This undiscussed form of advertising is unique, as it presents an independent digital cultural field. By examining the main structural and narrative features of web-series ads and consumers’ ...
This study presents a new type of advertisement—web-series ads. This undiscussed form of advertising is unique, as it presents an independent digital cultural field. By examining the main structural and narrative features of web-series ads and consumers’ ...