The Impact of Social Media Analytics and Intraorganizational Communication on Media Institutions’ Decision Effectiveness and Service Innovation
Journalism & Mass Communication Quarterly
Published online on June 21, 2024
Abstract
Journalism & Mass Communication Quarterly, Ahead of Print.
This article explores the nexus between social media analytics (SMA), intraorganizational communication (IOC), decision effectiveness, and service innovation, and the moderating and mediating roles of IOC and decision effectiveness were scrutinized. We ...
This article explores the nexus between social media analytics (SMA), intraorganizational communication (IOC), decision effectiveness, and service innovation, and the moderating and mediating roles of IOC and decision effectiveness were scrutinized. We ...