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Idols Within Reach: Measuring Perceptions of Media Role Models’ Attainability

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Journalism & Mass Communication Quarterly

Published online on

Abstract

Journalism & Mass Communication Quarterly, Ahead of Print.
Media do not only enable social comparison with perfect idols but also with role models who seem “attainable” and thus within reach for youth, which can invoke inspiration. Yet, research lacks a comprehensive validated scale to reliably assess such ...